After the attorney general notifies a person in writing, no action will be brought against the violator if the violation has been cured. What differs is that the entity must also provide the attorney general with a written statement that they have:
Cured the violation.
Notified the consumer their privacy violation was addressed (if their contact information was made available).
Made changes to internal policies, if necessary, to ensure the violation won’t be repeated.
Furthermore, the cure period does not sunset, as is the case with other laws—businesses subject to the TDPSA will enjoy a 30-day cure period in perpetuity.
If an entity does not remediate the violation, the attorney general can issue a $7,500 penalty for each violation.
Finally, there is no private right of action, which means private citizens cannot bring action against those who violate the law.